Kristin Horowitz, CEO/Founder
Kristin is the machine that makes everything work. She has been working for small businesses as the principal support of the owners since she was in college. Office manager, Quickbooks maestro, marketing manager, you name it, she’s done it all.
Prior to her current position, she was executive director of SLO Op Climbing, is still production manager for an event business, and dabbles in lots of other pursuits for the community.
She has the unique ability to learn things quickly and save money because of it. She handles everything from legal compliance to vendor contracts to financial oversight to cultural atmosphere and policy setting.
Yishai Horowitz - President/Founder
Yishai is the believer. He pushes the standards of excellence whether its in offerings, aesthetics, or the larger vision for our community.
He’s the one that’s responsible for the layout of the gyms, shape of the walls, and character of the place. He spends his free time looking at buildings, analyzing climbing walls, and developing relationships that enable us to grow and contribute the community in a myriad of ways.
He is also the primary race director (and founder) of an event company that specializes in high logistics human powered, outdoor events.
Joe Maier - Head Setter
The routes are the bread and butter of the gym, good thing Joe makes some awesome toast! He's got no ego - just a strong desire to be amazing at what he does and he inspires everyone around him. There's a reason why we have a solid reputation for the artwork of problems and routes we put up!
Sera Melini - studio manager
We have some of the best studios in town and it's because Sera puts the work in to take care of our instructors while being an eagle eye on the lookout for reliable and diverse teachers to fit our unique studio needs.
You can find out about her passions, expertise, additional offerings, and visions at her website.
Jacob Rivera - HR director and SM general manager
You need heart, investment, and things done right? You go to Jacob.
Chris Wasjutin - SLO Assistant Manager
A total rock and boss on the rock, he solves problems with a smile.
Thane Lincoln - Volunteer and instruction coordinator
The embodiment of “Yes I Can” - he does everything everyone else doesn’t, because he cannot stand letting things go. And we love him for it.
Chloe Fliesher - Marketing Manager
Forthright and powerful, she makes sure we know what's up.